Creating a following for your blog through social channels can be difficult but it is very rewarding in terms of blog views and comments. I have managed to gain followers and page views fairly quickly for a new blog starting out so I thought I would share the tips I have found to be successful. I have a degree in marketing and have studied the effects of social media as a part of my dissertation so I did start with a slight advantage on the marketing side of blogging.
Consider following users who engage with your brand or blog posts as the users will have similar interests and will therefore be more inclined to follow you back. For example, I engage with small business groups such as the hashtag UK Gift Hour to ensure I address and expose my Twitter account to individuals who the blog will benefit. Always thank people who engage with you and share other bloggers content. this will prompt them to share your content more often therefore increasing your visibility.
Another way to increase engagement is through blog RT accounts. This can help to reach your business or blog to a whole new audience that has never seen your Twitter account before and in turn will enhance your follower count. Some of my favourites that do retweet often include: @BBlogRT, @UKBloggersRT and @MHBloggerRT.
Use follow trains and create one yourself
Follow trains are designed specifically for your audience, individuals looking to read posts, so take advantage of this. Leave your links on several different blogger trains or post threads. If I have time I will make sure I comment on around 5-10 trains every morning and my blog views tend to then increase throughout the day. Follow trains should not be misused however, always take the time to comment on other posts and follow people you like the look of yourself! The more you comment and view other posts the more engagement you will get and the more bloggers you can connect with.
Creating your own follow train can bring rewarding gains to your Twitter followers and definitely helps me out when I am having low view day. Be aware however you will get lots of notifications over a good couple of days so be prepared for this!
Do NOT Play the Follow Unfollow game
I can not explain how ineffective this marketing technique is. It is a pointless circle: you follow someone, they follow you back, you unfollow them, they then realise and unfollow you and you may get a bad reputation for website in the process.
Use Hashtags Effectively
Hashtags can be an effective way of reaching a wider audience but I have not found success in using more than three hashtags per post personally. I will only use hashtags if they are relevant or trending. For example, ‘marketing’ was trending several days ago so I used the hashtag marketing alongside my post highlighting the benefits of micro-influencer marketing to widen my audience. Do not use a hashtag that does not relate to the post you are marketing however as this will simply just hinder other people looking for a specific tweet and will brand your content as spam.
Find a Tweet Time that works for your audience
Each blog and business will have very different audiences but finding a time where you can engage with as many people as possible will greatly increase your chances of exposure through retweets. Buffer has found users engage 14% more on weekends and during weekdays retweets are the highest around 5.00pm which may be worth considering if you are promoting a blog post or follow train.
Tweet Regularly, but don’t over do it!
On Twitter it is important to stay both relevant and engaging ensuring your account is active as nobody wants to follow an account that does not provide any content. Studies have shown the more you tweet the more followers you are likely to have. However, do not becoming overbearing on Twitter as this may cause a very opposite effect. I have also found visual tweets to be very effective!
Take consideration of your following to follower ratio
Protect your blog or brand by making sure to keep a close ratio of following to followers. If someone loves your content but then sees on your profile your ratio is 5000 followers: 150 following, it is likely to stop them from following you as it portrays you as someone who does not engage with their followers or potentially a robot account. Although I do not take much notice of this, I know so many bloggers and marketers that do and you do not want any red flags around your account!
These are the tips that work for me, if you have any other Twitter tips leave them in the comments to help others! Social media is a hard one to get your head around but stick it out, set monthly goals and you will slowly see improvements.
Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quitConrad Hilton