Social Media

7 Easy Tips to Grow Your Twitter Following!

Creating a following for your blog through social channels can be difficult but it is very rewarding in terms of blog views and comments. I have managed to gain followers and page views fairly quickly for a new blog starting out so I thought I would share the tips I have found to be successful. I have a degree in marketing and have studied the effects of social media as a part of my dissertation so I did start with a slight advantage on the marketing side of blogging.

Engagement

Consider following users who engage with your brand or blog posts as the users will have similar interests and will therefore be more inclined to follow you back. For example, I engage with small business groups such as the hashtag UK Gift Hour to ensure I address and expose my Twitter account to individuals who the blog will benefit. Always thank people who engage with you and share other bloggers content. this will prompt them to share your content more often therefore increasing your visibility.

Another way to increase engagement is through blog RT accounts. This can help to reach your business or blog to a whole new audience that has never seen your Twitter account before and in turn will enhance your follower count. Some of my favourites that do retweet often include: @BBlogRT, @UKBloggersRT and @MHBloggerRT.

Use follow trains and create one yourself

Follow trains are designed specifically for your audience, individuals looking to read posts, so take advantage of this. Leave your links on several different blogger trains or post threads. If I have time I will make sure I comment on around 5-10 trains every morning and my blog views tend to then increase throughout the day. Follow trains should not be misused however, always take the time to comment on other posts and follow people you like the look of yourself! The more you comment and view other posts the more engagement you will get and the more bloggers you can connect with.

Creating your own follow train can bring rewarding gains to your Twitter followers and definitely helps me out when I am having low view day. Be aware however you will get lots of notifications over a good couple of days so be prepared for this!

Do NOT Play the Follow Unfollow game

I can not explain how ineffective this marketing technique is. It is a pointless circle: you follow someone, they follow you back, you unfollow them, they then realise and unfollow you and you may get a bad reputation for website in the process.

Use Hashtags Effectively

Hashtags can be an effective way of reaching a wider audience but I have not found success in using more than three hashtags per post personally. I will only use hashtags if they are relevant or trending. For example, ‘marketing’ was trending several days ago so I used the hashtag marketing alongside my post highlighting the benefits of micro-influencer marketing to widen my audience. Do not use a hashtag that does not relate to the post you are marketing however as this will simply just hinder other people looking for a specific tweet and will brand your content as spam.

Find a Tweet Time that works for your audience

Each blog and business will have very different audiences but finding a time where you can engage with as many people as possible will greatly increase your chances of exposure through retweets. Buffer has found users engage 14% more on weekends and during weekdays retweets are the highest around 5.00pm which may be worth considering if you are promoting a blog post or follow train.

Tweet Regularly, but don’t over do it!

On Twitter it is important to stay both relevant and engaging ensuring your account is active as nobody wants to follow an account that does not provide any content. Studies have shown the more you tweet the more followers you are likely to have. However, do not becoming overbearing on Twitter as this may cause a very opposite effect. I have also found visual tweets to be very effective!

Take consideration of your following to follower ratio

Protect your blog or brand by making sure to keep a close ratio of following to followers. If someone loves your content but then sees on your profile your ratio is 5000 followers: 150 following, it is likely to stop them from following you as it portrays you as someone who does not engage with their followers or potentially a robot account. Although I do not take much notice of this, I know so many bloggers and marketers that do and you do not want any red flags around your account!

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These are the tips that work for me, if you have any other Twitter tips leave them in the comments to help others! Social media is a hard one to get your head around but stick it out, set monthly goals and you will slowly see improvements.

Rachel x

Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit

Conrad Hilton

59 thoughts on “7 Easy Tips to Grow Your Twitter Following!

  1. Love this post! When I see big accounts with 50 thousand followers, I am more likely to follow them if they are following, say, 47 thousand people. That tells me they are not just on Twitter for the numbers and actually care about the people they engage with. 🙂

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  2. Thank you for these tips to help me up my Twitter game! I take part in Twitter follow trains but I have never created one myself. I also need to tweet more regularly, as I tend to do more retweets than actually tweeting my own content!

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  3. This is clear and well laid out. I will have to incorporate a few of your suggestions into my strategy. Thank you!

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  4. Nice tips! I have been trying to up my twitter game a bit, especially since I’m still new at it. I’ve definitely found follow trains to be pretty effective so far, but hadn’t really thought about posting at specific times of the day, or my follower/following ratio. Thanks for sharing!

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  5. Good tips! Thank you for sharing. These are the things I do to grow my Twitter following. I also try my best to engaged with my followers. So far my following and engagement is good on Twitter. I agree with you about the follow-unfollow games. Those who play that game are annoying.

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  6. Great tips. Although I personally wouldn’t take part in follow trains. It’s important to remember that the shelf life of a tweet is only 18 minutes so if you think you’re over-doing it with the tweets, you’re probably not! xx

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  7. This is really helpful Rachel. There’s so much to learn when it comes to using social media accounts for your blog, as it’s totally different to just using them as your personal accounts. I 100% agree about the follow/unfollow thing that people do, it’s just downright wrong and will get you nowhere. And the ratio of followers to following is important too. I’m less likely to follow a big account that only follows back a handful of people. It just comes across that they are all about themselves and not interested in engaging with others.

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    1. I’m so glad you found my tips helpful! It is a very different world when you are marketing your blog on a platform☺️ Yes the follower side of things is a big one for me I am very put off! Thank you so so so much for your continued support Jaclyn! It means the world to me☺️ x

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  8. Great tips, I don’t like accounts that follow to unfollow, like what is the end goal? Smh.
    I also like your point about following/follower ratio, it just shows how engaging the account is. Thanks for sharing, will be using your tips to grow my Twitter

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    1. I never understand I don’t think it gets you anywhere especially in the blogging world! Thanks so much for taking the time to read my post I’m glad you’ve found the tips helpful!

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  9. Great tips! I always mean to take some time and give some attention to my twitter account, I know it can do amazing things, but somehow it keeps getting away from me, maybe this post is the push I needed. Thanks for sharing:)

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  10. Thank you for this! You mentioned it not looking good if you have way more followers than people you follow,which makes sense to me. But what about the opposite? Is it bad to follow a lot more people than follow you?

    Liked by 1 person

    1. I would rather see someone following more people I just think it shows you are interested and engaged with other accounts rather than just on it for followers☺️ Thank you for reading!

      Liked by 1 person

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