The economic climate is ever-changing and small businesses are suffering as a consequence. It is becoming increasingly more important for us to play our part in supporting small businesses or many amazing, creative small businesses will not survive this period of financial instability. There are five easy ways we can all support small businesses from the comfort of our own home!
Shop Small and Local
The first way to support small business is simply buying their products. The next time you are looking for a gift for a friend or family member why not look to an independent business for inspiration! Sales can be few and far between for a small business so if you have money to spare, they will be so grateful! Some businesses I have recently discovered include CallyBo Creations, Violets Vintage NI and Cockleshell Bay Jewellery.
Leave Lovely Reviews
For many small businesses, getting the few first sales is a hard process as they do not have a loyal customer base for their products built up yet. If you do choose to buy from small businesses leave them a little review! Post on your social media about how much you love their product, it’s a small gesture that can have a huge impact on sales. This will help to inspire other people to purchase and build up their reputation in the business world.
Recommend to a Friend or Family Member
If you purchase a product from a small business and you love it, recommend it to a family member or a friend. Help to inspire others to purchase or if you see a product and you are not sure it is for you but think a friend or family member would love it, send them a little link! Everyone loves a good recommendation and personal recommendations are a massive contributor to small business sales.
Follow on Social Media and Share Posts!
Social media is a vital part of a brands marketing strategy. Social media has a worldwide reach and is the perfect way to advertise a new business. If you see a small business on social media give them a follow and share their content. This is a completely free way to show support. Every time you share a post, the business will get brand new exposure, more people will see, and more people will purchase. You can advertise for completely free! I have found some amazing small businesses through Twitter! Some of my favourites include Aubrey Bay, Art by Lena, Creative Nails UK and Charlottes Artwork and Photography.
Give Moral Support
Starting a business is hard work and takes a huge amount of effort with little gain for a while. Charlotte talks about the ups and downs of her entrepreneur journey in my recent post found here. It can be mentally draining for a small business owner so give support whenever you can. Leave a little message telling them how amazing their businesses is. Small gestures can make someone’s day and inspire them to go far in the business world.
These are just a few examples of little things we can do to help a small business out and you would be shocked the impact you can have without spending a penny. Looking for a small business to support? Take a look at my recent post highlighting eight unique small businesses. Now more than ever is the time to pull together and support our small and local businesses. They drive our economy and we would be lost without them.
Rach Talks Business x