In the past when looking to collaborate with an influencer or blogger, brands have favoured those with a huge following. However, recent studies have shown more brands are favouring collaborating with micro-influencers as part of their marketing strategy. Consumer trust in huge influencers is slowing dwindling mainly due to the excessive projects or ‘ads’ a… Continue reading 3 Benefits of Using Micro-Influencer Marketing
This week there have been many news articles relating to whether the retail store, Primark, has made a huge mistake in choosing to not expand into the online market. Similar to many other companies, these unprecedented times have meant Primark are not gaining any revenue over this period as they are unable to operate safely.… Continue reading Debate: Should Primark expand into the online retail market?